Packaging is very necessary for all products, especially for delicate bakery products. When it comes to the designing of the custom bakery boxes functionality and aesthetics must be part of the packaging. No doubt that poor design can cause a loss of sales and revenue and leave a negative impression on the brand. Bakery boxes should be designed according to customer’s needs and serve the purpose of protecting brand identity. Poor packaging can harm your chance to make sales and attract target customers. Keep reading to know the common mistakes in crafting wholesale bakery boxes and how to avoid them.
Mistakes in Bakery Packaging Box Design:
Beauty Over Function:
It is the most common mistake that most designers make is they put all their focus on visual aesthetics rather than functionality. If packaging boxes are beautiful, but can’t protect your cakes, pastries, etc., they can leave a bad impression on customers.
Using Excessive Text:
Some packaging boxes included large paragraphs. There are legal requirements to add specific details on packaging boxes. However, too much text is hard to read and makes the packaging look messy.
Unprofessional Look:
A disorganized design can make your bakery boxes look unprofessional. Customers may not know how large your business is, they only judge your brand by your packaging. Unprofessional packaging creates a bad impression of your brand.
Not User-Friendly:
An effective bakery box must be user-friendly. If packaging boxes irritate the customers like it is difficult to open, the user will be frustrated before seeing the product. No bakery would like to irritate the customers before interacting with their product.
Wasted Space:
One of the most common mistakes in packaging is wasted space. A too-large box can raise the cost and can damage the cakes, pastries, and other delicate items during transit. Additionally, it requires more cargo room and can harm the environment.
Method to Fix the Bakery Boxes Designing Mistakes:
How to Balance Function and Beauty:
To make the bakery boxes effective don’t only focus on their beauty but must keep in mind their functionality as well. For getting a positive user experience your bakery boxes must be appealing and serve their purpose. So use sturdy material that can protect your product.
How to Manage Text on Bakery Boxes:
We read above that too much text on bakery boxes can make them messy. It’s better to highlight and simplify the essential points. The best idea is to break down text into bullet points. You can use Icons and graphics that will convey messages comprehensively and simply.
Make the Bakery Boxes Look More Professional:
To make the bakery boxes more professional you need to use thoughtful design on boxes. Try to keep it simple and communicate your message. You can add some important elements like pictures of your product, your logo, your company address, contact information, usage instructions, and you can even add recipes for cakes, cookies, etc. Make sure the design conveys the message without being too busy and confusing.
Make the Packaging User-Friendly:
Packaging should be user-friendly which doesn’t irritate the user and provide a better user experience. You should observe the opening process by yourself, how many steps does it take and how many things are required to open it? If it is difficult to open, then change the packaging style. A simple folding carton can easily open and provide good product accessibility.
How to Preserve Space:
Make sure the custom bakery boxes are in appropriate sizes. Bakery products come in a range of sizes, so choose boxes according to your product size. For small items like candy and cookies use small boxes, and for large items like cake, muffins, etc. use boxes according to their size. Right packaging boxes improve customers’ experience, help to save costs, are environmentally friendly, and protect your product better.
Conclusion:
Customer satisfaction is very essential for all businesses. The customer will be satisfied if you deliver their product elegantly. Packaging is the best way to deliver the products, but rough and poor packaging can spoil the excitement of users and leave a bad impression on customers. Sometimes packaging designers make some mistakes that are not good for your brand. Well-designed bakery boxes can attract more customers and make you unique among competitors. While packaging designs that frustrate the consumer can cause a loss of sales and revenue.
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